Insights
and case studies.
Client projects and practical guides to using WiFi, AI and guest communication in the day-to-day running of your property.

BTO chooses Oscar AIx to assist its online visitors
The BTO 2025 case: Oscar AIx on the event website, answering visitors’ questions and easing the load on the team.
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Wine tourism: from the winery visit to the customer relationship
Oscar and DNA Tasting connect hospitality, contact collection and communications to keep in touch with everyone who visits the winery.
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How AIx began: an assistant for guest questions
AIx was created to keep guest support going: answers based on the property’s content and a link with the staff’s work.
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Guest emails: improving the quality of your guest profiles
SmartEmailValidation helps spot invalid email addresses during WiFi login, so you build more useful guest profiles.
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Casting in hotels: from the phone to the room TV
With Oscar TV, guests scan the QR code on the TV and pair their phone to cast their own content in the room.
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Managing multiple properties from a single Oscar dashboard
Multi-location management lets you switch between the properties you are authorised for and work on contacts and settings from a single login.
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Promoting your spa with a page dedicated to guests
A clear offer, a dedicated page and a way to request it: how to connect communications and services with Oscar.
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Hotel newsletters: from WiFi contacts to invitations to come back
How to use the contacts collected with Oscar to build relevant newsletters, segment recipients and keep in touch with your guests.
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Feedback during the stay: listening to guests on WhatsApp
Asking for a first impression during the stay helps the staff spot problems while they can still do something about them.
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From WiFi login to WhatsApp messages: communicating with guests
How to connect WiFi access, welcome messages, communications during the stay and guest support with Oscar.
ReadLet’s see what Oscar
can do for your property.
A quick, no-obligation demo tailored to your property. See the dashboard, the WiFi portal and AIx at work.