A newsletter lets you keep in touch with guests after their stay. With Oscar, the contacts collected through Smart WiFi can become the starting point for relevant communications, respecting the preferences recipients have expressed.
Before sending: which contacts can you use?
A WiFi connection is not an automatic newsletter subscription. The database must be used in line with the communication preferences collected and any unsubscribes. A technically valid address does not, on its own, allow you to send a promotional message.
Data quality matters too. SmartEmailValidation helps spot possible problems in the addresses entered at login, but how relevant a campaign is depends on the property’s choices.
An example: inviting past guests to come back
For an offer tied to a time of year, you can start from guests who stayed during a relevant period and who can receive promotional communications. This is an example of segmentation, not a reason to write to your whole guest database.
The message should make clear:
- what you are offering and for which period;
- which conditions actually apply;
- how to see the details or contact the property.
A concrete, recognisable invitation helps readers decide whether the offer interests them. There is no need for invented deadlines or artificial urgency.
Preparing the message with Oscar
Revenue Automation includes tools to create newsletters with a drag & drop editor and recipient filters. Audience, languages and frequency should be decided before sending.
The link can lead to the property’s website, to a specific offer or to a page dedicated to the service. The destination must deliver on the promise made in the message.
Measuring the results
Sending statistics help you read the interest generated. But do not stop at the number of messages sent: also look at requests received, replies and whether you can follow up on the offer.
Request a demo of Oscar newsletters: we start from the contacts you have and the kind of relationship you want to keep with your guests.
