A tasting can be the start of a relationship that continues after the visit. The integration between Oscar and DNA Tasting links contact collection at the winery to the management system and to follow-up communications, so the guest’s experience does not end at the door.
Collecting contacts from those who did not book, too
The management system often holds only the details of the person who made the booking. The other people at the tasting had the same experience, but the winery has no way of staying in touch with them.
Logging in to the Oscar Smart WiFi network is a chance to present the service and collect guest details. Visitors log in from their own phone; the integration with DNA Tasting brings the contacts collected into the winery’s management system.
WiFi access and agreeing to receive promotional communications are two separate things: having a contact in the database does not automatically mean having marketing consent. Communications must respect the preferences the guest has expressed.
Following up on the experience with relevant messages
With Revenue Automation the winery can build communications linked to the visit. For example:
- a thank-you note with information on the wines tasted;
- a purchase offer or an invitation to discover the Wine Club, for contacts who can receive it;
- an invitation to a new experience, an event or a wine launch.
These are examples of campaigns to be set up around what the winery offers. The value lies in how relevant the message is and in keeping the relationship going, not in how many messages you send.
Listening to every guest
Feedback helps you understand how the experience went and where to improve. Requests for public reviews must be neutral: they should not be reserved for guests who said they were satisfied. Listening to customers and inviting them to share their experience are two activities to design with care.
Oscar and DNA Tasting
DNA Tasting is a management suite for winery hospitality, with tools for visits, tastings and customer relationships. Oscar adds the WiFi network as a point of contact, plus communication automations.
Request a demo for your winery: we start from your visitors’ journey and the data you collect today.
