WiFi · AI · Marketing for hospitality

Oscar WiFi: WiFi, artificial intelligence and automated marketing for hotels

Oscar turns your property’s WiFi into a direct channel with your guests: it welcomes them, sells your services, answers their questions and brings in more reviews. Automatically.

15+ years alongside hotels and hospitality businesses worldwide

Hotel Demoonline · Oscar AIx
Hi! What time is breakfast tomorrow?
Breakfast is served from 7:00 to 10:30 in the garden room. ☀️
Haben Sie morgen einen Tisch zum Abendessen frei?
Natürlich! Auf der Terrasse um 20:30 Uhr. Soll ich für zwei Personen reservieren?
Ja, danke!
Oscar AIx · staff notificationNew bookingTable for 2 · tomorrow 20:30
The stay, with Oscar

01CONNECTS

Chooses how to connect

The guest logs in to the WiFi with WhatsApp, Google, Facebook and more, or with email or a PIN. You get a real contact, with a profile and GDPR consent.

Smart WiFi

02SELLS

The right offer, at the right time

Automated messages before, during and after the stay. An aperitif by the beach umbrella arrives on WhatsApp and the guest orders by replying.

Revenue Automation

03BOOKS

From their phone, no queues

Spa, restaurant, transfers and digital menu in a portal with your branding. Real-time availability and all requests in a single calendar.

Digital Concierge

04ANSWERS

In every language, 24 hours a day

AIx answers on your website, WhatsApp, Messenger, Instagram and on the phone. If a guest is unhappy, it alerts your staff straight away.

AIx Smart Agent

05REVIEWS YOU

Reviews, automatically

After check-out Oscar asks for feedback. Satisfied guests are guided to leave a review; those who aren’t talk to you first.

Customer Satisfaction
Hotel pool and terrace
Hotel DemoYOUR STAY STARTS HERE

Get free Internet access with your favourite account.

Connected
Hotel Demoonline · Oscar
Cocktails for an aperitifHi Marco! Fancy an ice-cold aperitif? Reply and we’ll bring it to your beach umbrella.
OK, send me two! Thanks
On their way in 10 minutes 🙌
Welcome MarcoYour concierge
SPA & WellnessRestaurantTransferDigital menu
Relaxing massage · 50 min
16:0017:0018:30
Book for tomorrow
Hotel Demoonline · Oscar AIx
The air conditioning in my room isn’t working
I’m sorry! I’m letting maintenance know right away. We’ll message you as soon as it’s fixed.
Staff notificationUnhappy guestRoom 214 · air conditioning
Hotel Demoonline · Oscar
Thanks for staying with us, Marco! How was everything?
Wonderful! Would you like to say so on Google too? Leave a review
One platform, six modules

Everything you need
for your guests, in a single dashboard.

Start with WiFi or AI and add modules when you need them. Data, contacts and conversations stay in one place.

Connects

Smart WiFi

Login with WhatsApp, social accounts or email. Profiled, GDPR-compliant guest data.

  • Login portal personalised with your branding
  • Access with WhatsApp, Google, Facebook and more, email or PIN
  • Guest segmentation, statistics and access point monitoring
Discover Smart WiFi
Sells

Revenue Automation

Automated messages before, during and after the stay. Via WhatsApp and email.

  • Pre-stay, in-stay upselling, stay extensions
  • Birthdays, guest rewards, invitations to come back
  • Drag & drop newsletters and PMS integration
Discover Revenue Automation
Answers

AIx Smart Agent

AI agent on your website, WhatsApp, Messenger, Instagram and phone. 24/7.

  • Answers in any language, learns from FAQs, PDFs and web pages
  • AI voice receptionist that takes calls
  • Staff alerts and an operator who can join the chat
Discover AIx Smart Agent
Reviews you

Customer Satisfaction

First impressions, post-checkout feedback and more positive reviews.

  • Welcome message and first impression
  • Post-stay surveys and Oscar Reputation Index
  • Satisfied guests are guided to review sites
Discover Customer Satisfaction
Books

Digital Concierge

The concierge in their pocket: services, digital menu, spa and restaurant from their phone.

  • Service catalogue with availability and calendar
  • Digital menu and landing pages with QR codes
  • Requests and bookings in a single hub
Discover Digital Concierge
Casts

Oscar TV

The room TV turns smart: guests cast their own content.

  • Connect from the phone with the QR code on the room TV
  • A big screen for films, photos and music
  • Built into the Oscar WiFi network
Discover Oscar TV
Oscar AIx Smart Agent

The reception desk that never closes.

An AI agent trained on your property’s information: FAQs, PDFs, website pages. It answers in every language, suggests your services, collects leads and hands over to your staff when needed.

  • Multilingual, 24 hours a day
  • Staff alerts and direct chat with an operator
  • Lead generation with a contact list
  • AI voice receptionist that answers the phone
Discover AIx
Oscar AIx
WebsiteWhatsAppMessengerInstagramPhone
One dashboard, everything under control

Logins, conversations,
reviews and revenue. In real time.

Overview · Hotel Demo
WiFi logins1,284this month
AIx conversations93262% out of hours
Positive reviews87from feedback
Service requests214Spa, dinner, transfers
Conversations per day
Interactions by channel
WhatsApp58%
Website27%
Phone15%

More contacts.

More reviews.

More revenue.

Automatically,from the WiFi you already have

15+

On the market for more than 15 years

WiFi first.
Now artificial intelligence.

For more than fifteen years Oscar has been bringing WiFi to hospitality businesses and turning it into a marketing tool. Over the years we have added reviews, automation, WhatsApp and AI, always on our own technology, developed and supported in Italy.

FAQ

Oscar in six answers.

What is Oscar WiFi?

Oscar WiFi is an Italian platform for hotels, restaurants and hospitality businesses that turns guest WiFi into contacts, reviews and revenue. It brings together Smart WiFi, the AIx AI agent, Digital Concierge, Customer Satisfaction, Revenue Automation and Oscar TV in a single dashboard. It has been on the market for more than 15 years.

Who is Oscar for?

Hotels and resorts, B&Bs and holiday homes, restaurants and bars, and property managers who run several properties from a single dashboard.

How much does Oscar cost?

With Oscar you only pay for the modules you use. We prepare a tailored quote based on your property, the number of rooms or covers and the modules you choose.

Do I have to activate all the modules?

No. You can start with just one, for example Smart WiFi or AIx, and add the others to the same account when you need them.

Is Oscar GDPR compliant?

Yes. Consent can be configured by purpose, marketing can use double opt-in and every guest can ask for their data to be deleted. Privacy settings are managed from the dashboard.

Does it work with my PMS?

Oscar integrates with several hotel PMSs. Tell us which one you use and we will check it together during the demo.

WhatsApp BusinessMessengerInstagramWebsite widgetPhone systemHotel PMSEmail and newslettersGoogle Analytics 4WebhooksCSV and XML exportAccess points and hotspotsWhatsApp BusinessMessengerInstagramWebsite widgetPhone systemHotel PMSEmail and newslettersGoogle Analytics 4WebhooksCSV and XML exportAccess points and hotspots

Let’s see what Oscar
can do for your property.

A quick, no-obligation demo tailored to your property. See the dashboard, the WiFi portal and AIx at work.

+39 0571 18 20 661 WhatsApp

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